Three-headed man shows evils of VLTs

Some state lotteries' responsible gambling campaigns fall short by placing the burden on the players through messages like ‘keep it fun' or ‘play responsibly.' A new campaign by the Oregon Lottery takes the extra step of educating the public that the games themselves influence a player's behavior, KTVZ reports.

"This is a major step for a state lottery to take," said Jeff Marotta, problem gambling services manager in the Oregon Department of Human Services.

The "three-headed man" ad shows a man deeply absorbed in playing a video game when a second head appears and encourages him to stick with his budget and time constraints. Then a third head appears arguing that he has plenty of time and is about to win.

The Myth Buster section of the Oregon Lottery's website, inspired by responsible gaming pioneer Atlantic Lottery Corporation, is also a shining example of a creative awaress campaign by a state lottery.